The Heller School for Social Policy and Management

Communications and Branding

The Heller Communications team has worked extensively to maintain the Brandeis and Heller brands and to deliver consistent messages in all of our external communications. Please download, explore, and use the brand materials provided here, and contact our team if you have any questions (hellercommunications@brandeis.edu).

What is branding, and why is it important?

A brand is the unique identity an organization has in the eyes of its stakeholders. Organizations build a strong brand by using consistent, easily identifiable brand elements in their internal and external marketing and communications. Brand elements include logos, colors, fonts, and other graphic signals, as well as narrative elements such as values, characteristics, tone and key messages.

Having a strong brand is extremely important to standing out in a competitive market. Organizations with strong brands are more easily recognized, find it easier to attract consumers and employees, are more inspiring to stakeholders, instill greater trust in the public, and build financial value.

You can explore the Heller Identity online here.

Heller Wordmark

The Heller wordmark (often called a logo) is our most important visual branding element. Please use it on any print materials you develop and distribute externally. Several versions are available here for download.

Logo and color overview document from Brandeis Office of Communications

Digital (for web, social media, and email platforms)

Print

Heller Center and Institute logos

Please contact hellercommunications@brandeis.edu and we can send you logo files for your center or institute.

Heller Swag Guidelines, PowerPoint Slide Templates, Letterhead and Email Banners

New materials are still to come and will be posted here once they are available from Brandeis Communications. If you have an urgent need, please contact Max Pearlstein at maxp@brandeis.edu for assistance.