Communications and Branding

The Heller Communications team strives to maintain the Brandeis and Heller brands and to deliver consistent messages in all of our external communications. Please download, explore, and use the branded materials provided here, and contact our team if you have any questions (hellercommunications@brandeis.edu).

Heller Wordmark (Logo)

The Heller wordmark (often called a logo) is our most important visual branding element. Please use it on any print materials you develop and distribute externally. Several versions are available here for download.

Logo and color overview document from Brandeis Office of Communications

Digital Use

Color Overview

Color builds for screens such as desktop monitors or mobile devices.
HEX# 003478
R 0
G 52
B 120

JPG Files

PNG Files

Print Use

Color Overview

PMS 294
Solid ink color made by Pantone that is used for offset printing.

Process Colors (CMYK)
Four-color process build that can be used for offset or digital printing.
CYAN 100
MAGENTA 86
YELLOW 14
BLACK (K) 24

EPS Files

For Adobe Creative Suite design programs (Illustrator, InDesign and Photoshop) on both a Mac and PC. On a Mac, they can also be used in Microsoft Word and PowerPoint.

TIF files (transparent)

For use on PC with Microsoft Office:

Fonts (Typefaces)

Guidelines for print and digital typefaces are available on the Brandeis Branding website.

Center and Institute logos

Please contact hellercommunications@brandeis.edu to receive logo files for your center or institute.

Heller PowerPoint Templates and Digital Letterhead

Heller Zoom backgrounds

Can't Find What You're Looking For?

If you have an urgent need for branded materials not listed here, please contact Brandeis Central Communications for guidance.

Visit the Brandeis brand identity website for additional materials and guidelines.

What is branding, and why is it important?

Organizations build a strong brand by using consistent, easily identifiable brand elements in their marketing and communications. Brand elements include logos, colors and fonts, as well as narrative identity such as values, characteristics, tone and key messages. You can explore the Heller Identity online here.

Organizations with strong brands are more easily recognized, find it easier to attract consumers and employees, are more inspiring to stakeholders, instill greater trust in the public, and build financial value.