Course Descriptions

HS 465A — Healthcare Marketing

Yields half-course credit.

An overview of healthcare marketing with a focus on how to formulate marketing strategies and identify and evaluate strategy-based tactics in order to achieve organizational marketing goals. Topics include strategic market planning, market research and analysis; consumer behavior; market segmentation, targeting, and positioning; social marketing; and the marketing mix-product, price, distribution, promotion, and marketing communications. Highlights include developing a digital market strategy for a mission-driven organization. Offered as part of the Heller Executive MBA for Physicians.