Roberta N. Clarke

Adjunct Professor

Roberta N. Clarke's photo


Brandeis Directory


Health Care Marketing, Medical Marketing, Marketing of Services, Social Marketing


  • HS 285a - Marketing
  • HS 465a - Healthcare Marketing


  • Harvard University, Business School
  • Harvard University, Business School
  • Tufts University

Roberta N. Clarke

Adjunct Professor


Roberta N. Clarke, Associate Professor Emeritus and former Chair of the Department of Marketing at Boston University's Questrom School of Business, is an expert in the field of health care marketing and the marketing of services. Professor Clarke is the 1995 recipient of the American Marketing Association's Philip Kotler Award for Excellence in Healthcare Marketing and was the President of the Society for Healthcare Planning and Marketing, a national association of 3500 members affiliated with the American Hospital Association. Dr. Clarke won the Health Care Marketer of the Year Award from the American College of Health Care Marketing the first year it was awarded. With Philip Kotler, she co-authored Marketing for Health Care Organizations, considered to be the leading text in the field of health care marketing.

Professor Clarke developed and taught the first health care marketing course in the country first in Boston University's Health Care Management Program and later in Boston University's School of Medicine, positioning her as one of the first to specialize in the field. Dr. Clarke served on the Editorial Review Boards of Health Services Management Research, Strategies for Healthcare Excellence, Journal of Health Care Marketing and Health Care Management Review. She also actively reviews for the Journal of General Internal Medicine and the Journal of Communication in Healthcare.

Professor Clarke received her MBA and Doctorate from the Harvard Graduate School of Business Administration. She is a recipient of the Boston University Questrom School of Business Broderick Prize for Excellence in Teaching. Her executive and graduate student audiences have wide ranging orientations, from health care and nonprofit to medical devices, biotechnology, and services.

Professor Clarke is a nationally known speaker in the health/medical sector and in the area of service management. She has worked extensively with health plans, medical group practices, hospitals, extended care companies, physician and clinical professional associations, as well as medical device and instrumentation manufacturers, biotechnology and life science companies, both in the U.S. and abroad.

In addition, Professor Clarke served for 22 years as a board member and, for four years, as Vice Chair of the Board of the New England Organ Bank, the federally designated organ procurement organization for New England. She was also for 21 years a Board Member and Vice Chair of the Board of the Academy for Educational Development, a $500+ million human development agency with more than 4300 programs in 150+ countries, now merged with FHI 360, a global development agency. In 2007, she co-founded Pediatric Weight Management Centers, a pediatric obesity service that operated in collaboration with the physicians of Children’s Hospital Boston and was, until January 2018, the co-founder and president of the U.S. unit of Advance Medical, an independent, acute care medical review service which serves over 11 million people, providing expert second medical opinions. She is currently serving as an expert witness for the U.S Department of Justice on pharmaceutical marketing and as a faculty member in the Executive MD MBA Program at Brandeis University and the nonprofit fellowship/incubator program, Our Generation Speaks.