The Heller School for Social Policy and Management

Grace E. Zimmerman

Professor of the Practice of Marketing in the Brandeis International Business School

Grace E. Zimmerman's photo


Office: Sachar International Center S-201
Phone: 781-736-4842
Brandeis Directory


Marketing, Branding, Business Strategy, Entrepreneurship


  • BUS 152a - Marketing Management
  • BUS 152aj - Marketing Management
  • BUS 154aj - Branding Strategy
  • BUS 157aj - Marketing Communications
  • BUS 195aj - Field Projects
  • BUS 248b - Business in Global Markets
  • BUS 249f - Immersion Experience
  • BUS 252a - Marketing Management
  • BUS 254a - Branding Strategy
  • BUS 257f - Social Media and Advertising
  • BUS 258f - Sales and Sales Management
  • BUS 295a - Field Projects
  • COSI 154aj - The JBS Incubator
  • HS 285a - Marketing


  • Harvard University
  • Ohio State University

Grace E. Zimmerman

Professor of the Practice of Marketing in the Brandeis International Business School


Grace Zimmerman is an experienced entrepreneur, in both the high tech and health care industries, with a long, successful track record of launching new companies and products in nascent, undeveloped markets requiring innovative marketing and sales approaches. Companies Ms. Zimmerman has helped to launch, have gone public, or been acquired and are still employing thousands of skilled professionals. The innovative approach to marketing long-term care insurance that Zimmerman pioneered in 1995 at CalPERS is still in use there and has been implemented in a national program for federal employees.

Ms. Zimmerman is a Professor of the Practice of Marketing at the International Business School at Brandeis University, and is an affiliated lecturer at the Heller School for Social Policy and Management. She was a founding member of the undergraduate Business Program Advisory committee and past MBA Program Director, and continues to teach both graduate and undergraduate courses in marketing. She is the 2007 and 2012 recipient of Brandeis’s Excellence in Teaching Award.

Ms. Zimmerman’s community involvement includes her membership on the advisory board for David Project, a division of Hillel International.

Ms. Zimmerman lives in Weston with her husband. She has two adult daughters. She is a graduate of Harvard Business School and Ohio State University.