The Heller Startup Challenge: Delivering innovative social justice solutions in under 60 hours

November 21, 2017

By Daniella Ayesha Fernandes, MA SID’19

Daniella Fernandes, MA SID'19

In the two months and few weeks since I packed up my life in India and moved to Massachusetts to attend the Heller School for Social Policy and Management, it amazes me that no matter where I look, there are opportunities to dive into new experiences. Some are powerful enough to transform our lives. The Heller Startup Challenge, where students developed innovative solutions to social injustices around the world from November 3-5, was precisely that.

As a student of Sustainable International Development (SID) and a former social entrepreneur who worked with local artisans and landless laborers, my mind is perpetually buzzing with potential solutions to global problems. But either due to the lack of resources or additional perspectives, these ideas seldom escaped the boundaries of my mind. So when I learned about the challenge, that in under 60 hours, we could form a team and win $1,000 to help make our ideas a reality, I was excited.

students working and talking together at startup challenge

Students form self-selected teams around startup ideas during the Heller Startup Challenge weekend.

The student-led initiative, organized by Anna Jen, MA SID’18, Jess Peete, MBA’18, and team of Heller students, is now in its fourth year. Since it’s the rare pitch competition not based in a business school, it opens the door for students like me to enter the world of entrepreneurship.

student presenting her startup pitch in front of classroom

A student presents her startup pitch in front of a Heller classroom.

“I think the Heller Startup Challenge is a wonderful event that really exemplifies what Heller is all about,” said Jen. “I think it’s incredible that so many students have thought about business solutions to social and environmental issues.”

The first day was nerve-wracking, as I stepped out of the comfort of my SID cohort and was surrounded by faces I had never met before. Participants not only came from every Heller program, from MBA to MS in Global Health to MPP, but also included undergraduate students and alumni. But after the initial ice-breaker, our soft murmurs at registration turned to loud laughter and warmth.

Wafaa Arbash, MA SID/COEX’16, kicked off the weekend by introducing her former Heller Startup Challenge-winning venture: WorkAround, which creates remote employment opportunities for refugees. She provided tips about navigating through the challenge and emphasized how her time here was “an incredible beginning.” She encouraged us, as innovators, to “keep talking about the idea and help it evolve.”

Then, it was time to pitch. Sixteen of us shared our initial ideas in under three minutes each. 

The audience, including the students who pitched, voted for the following eight ideas to move to the next round:           

  • Safe Ride by Joe Wilson, MS/SID’19 a public transport solution for citizens in Liberia;
  • PoPok by Hiroko Oji, MBA’17 a fun, nutritious snack for malnourished children in Cambodia;
  • Illuminare by Gail M. Carter, MA SID’19, a CSR volunteering platform in the United States;
  • Chiedza Chedu (Our Light) by Enet Mukurazita, MA SID’19  a biogas startup for Zimbabwe;
  • Nomad Dairy by Roba Bulga, MA SID’18 to support a camel milk cooperative in Ethiopia;
  • GreenChoice by Galen Karlan-Mason, IBS/MBA’17 to help American consumers make environmentally conscious and healthier food choices;
  • sySTEMic Flow by Jessica Sanon, MBA’18 to provide after school support to girls of color in STEM;
  • and my own idea, I’M IN, a social information resource for international students in the greater Boston area.

Like each pitch that won that evening, I was over the moon. I found immense strength and joy from the fact that others found my idea valuable. But with 48 hours to go, there was no time to celebrate—I had to get to know the students who joined my team and figure out a way to deliver a fully-functional business plan in just two days.

Luckily, the next morning, we had the opportunity to turn a group of mentors for guidance. These included Heller alumni and faculty, as well as other professionals working for a variety of local and global organizations. For those 48 hours, even though we were still within the walls of Heller, we left our student lives behind and transformed into professionals working to provide a sustainable solution to a real-world problem.

Mentors offered new challenges as well as solutions for us to consider. We saw our idea move from being a silhouette to taking concrete shape. But the process was tough. We debated, we challenged, we calculated; we stretched our minds however wide we could. Some of us even had sleepless nights, our minds buzzing with ideas to make our plan even stronger. Though many of us had just met on the first day of the Challenge, we all embraced our common goal with a passion that seemed like we’d worked together for eons.

Then, it was time for the final, six-minute presentations before a panel of judges, including Heller MBA Program Director Carole Carlson. Their insightful questions and thoughtful feedback gave each of us confidence—as well as ideas on how to refine our solutions.

Nomad Dairy group holding their winning check

The first place team, Nomad Dairy.

In the end, Carlson announced the winners. “At Heller, we like stories that tug at our heart. And that story today is Nomad Dairy,” she said, which was awarded $1,000. People’s Choice winner sySTEMic Flow was awarded $500. The winners were met with resounding applause and a standing ovation from the audience.

“For me, it is a personal mission to see more girls of color in fields of STEM,” said Jessica Sanon MBA’18, creator of sySTEMic Flow. “I aim to bridge the gap that currently exists and provide a robust curriculum that will definitely help them move forward.”

Image of sySTEMic flow group holding their second place check

The second place team, sySTEMic Flow.

For Nomad Dairy founder Roba Bulga SID’18, winning the Heller Startup Challenge was just the first step.

“Our mission is to support the Karrayyu [nomadic herders in Ethiopia] during a time of rapid change, using sustainable approaches that are socially and environmentally friendly,” said Bulga, who is from Ethiopia. He noted that the biggest challenge is keeping camel milk from spoiling in 90-degree Fahrenheit heat during the several-hour-long trip to the market. To solve this problem, Nomad Dairy will put the funds from its win toward research and consultation, then work with the herders on a solution. He’s planning to pitch his plan at other competitions, including the Hult Prize, to explore how to scale up his business model.

image of nomadic herders collecting camel's milk

Nomadic farmers collecting camel milk. Photo credit: Paola Viesi

Like Roba, I’m just starting my entrepreneurial journey at Heller. Though I do not yet have the resources to convert my pitch into an enterprise, my experiences at the Heller Startup Challenge haven’t gone to waste. We’ve launched a student-led support group aimed at helping international students navigate their life here at Heller, thanks to support from my SID cohort. From learning how to use Microsoft Office and Google Suite for assignments to choosing the best grocery store and the right kind of winter clothing to survive the New England winter, I hope our collective wisdom can make life more comfortable and less stressful, as well as strengthen our community of diverse perspectives at Heller.

Media Contact

The Heller School welcomes media inquiries on this and all other news items. Email  Bethany Romano or call 781-736-3961.

Also in the News

Millennial Employees Aren’t The Problem. The Transformed Workplace Is.

December 14, 2017

In a HuffPost Highline op-ed, Dean David Weil argues that the nature of the workplace has fundamentally changed, and the millennial generation is bearing the brunt of it.

The Conversation: Seven Women Discuss Work, Fairness, Sex and Ambition

December 13, 2017

In New York Times Magazine, Anita Hill joins six other women to discuss the current moment of reckoning in U.S. workplace culture.

Two billion dollars in stolen wages were recovered for workers in 2015 and 2016—and that’s just a drop in the bucket

December 13, 2017

MPP student Adam Chaikof coauthored this recently published report on wage theft recovery during his summer internship at the Economic Policy Institute.

News Archive →