Faculty and Researchers

The Heller School for Social Policy and ManagementReturn to this website's homepageBrandeis University

Professor of the Practice of Marketing in the Brandeis International Business School

gzimmerm@brandeis.edu  •  Lemberg Academic Center  • Economics Suite 161  •  781-736-4842

Expertise

Marketing, Business Strategy, Entrepreneurship

Courses

  • BUS 152a - Marketing Management
  • BUS 154aj - Branding Strategy
  • BUS 157aj - Marketing Communications
  • BUS 195aj - Field Projects
  • BUS 249f - Immersion Experience
  • BUS 252a - Marketing Management
  • BUS 254a - Branding Strategy
  • BUS 257f - Social Media and Marketing Communications
  • BUS 258f - Sales and Sales Management
  • BUS 295a - Field Projects
  • HS 285a - Marketing
Grace E. Zimmerman's picture

Profile

Grace Zimmerman is an experienced entrepreneur, in both the high tech and health care industries, with a long, successful track record of launching new companies and products in nascent, undeveloped markets requiring innovative marketing and sales approaches. Companies Ms. Zimmerman has helped to launch, have gone public, or been acquired and are still employing thousands of skilled professionals. The innovative approach to marketing long-term care insurance that Zimmerman pioneered in 1995 at CalPERS is still in use there and has been implemented in a national program for federal employees.

Ms. Zimmerman is a Professor of the Practice of Marketing and the MBA Program Director at the International Business School at Brandeis University, is an affiliated lecturer at the Heller School for Social Policy and Management, and serves on the undergraduate Business Program Advisory committee. She teaches graduate and undergraduate courses in marketing. She is the 2007 and 2012 recipient of Brandeis’s Excellence in Teaching Award.

Ms. Zimmerman’s community involvement includes her current responsibilities as the chair of the board of trustees of the David Project, a non-profit dedicated to educating and inspiring strong voices for Israel, and her role as a mentor for Mass Challenge entrepreneurs.

Ms. Zimmerman lives in Weston with her husband. She has two adult daughters. She is a graduate of Harvard Business School and Ohio State University.

 

Degrees

Harvard University
M.B.A.

Ohio State University
B.S.

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