HS 353A — Managing the Triple Bottom Line

Explores a new kind of “bottom line” developing for corporations which includes social and environmental returns as well as financial returns. How can we measure “Return on Responsibility?” What are the implications for stockholders, employees and consumers when it comes to social and environmental accountability in the corporate world? How do business decisions get made when financial considerations are not the only decisions central to continued growth and success? Through case studies and meetings with institutional decision makers, this course explores shifting strategies and developing programs in the rapidly changing landscape of the Triple Bottom Line. Usually offered every year.
Mr. Appell